ACTUAL ISSUES OF APPLICATION OF INFORMATION COMMUNICATION TECHNOLOGIES IN THE DEVELOPMENT OF TOURISM
Ключевые слова:
Information and Communication Technologies (ICT), Tourism Development, Customer Experience, Operational Efficiency, Digital Marketing, Cybersecurity, Privacy Concerns, Technology Adoption, Digital Divide, Sustainability in TourismАннотация
This article explores the benefits and challenges of integrating Information and Communication Technologies (ICT) in tourism. It highlights enhanced customer experiences, operational efficiencies, and effective marketing, while addressing issues such as the digital divide, cybersecurity, privacy concerns, technology adoption, and sustainability. Adapting to these changes is crucial for sustainable tourism development.
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